森本 真理子
Associate Professor
B.A., American University
M.S., Boston University
Ph.D., Michigan State University

Research and Teaching Interests:

Professor Morimoto’s expertise lies in the field of integrated marketing communication. Prior to Sophia, she was Assistant Professor of Marketing Communication at Emerson College, Boston, MA, and Assistant Professor of Advertising at the University of Georgia, Athens, GA, USA. Her research area includes cross-cultural and international advertising, social media use in marketing communication, and consumers’ privacy concerns on the Internet. She has published articles in leading advertising and marketing journals such as Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Consumer Marketing, and among others. She is also currently on the editorial boards for International Journal of Advertising and Journal of Interactive Advertising.

Prof. Morimoto has taught a variety of advertising courses including media planning, international advertising, and advertising ethics, as well as basic marketing courses such as introduction to marketing, consumer behavior, and marketing research. At FLA, she teaches consumer behavior, international marketing, introductory-level marketing, and graduate-level global marketing management.

Selected Publications:

Morimoto, Mariko (2012), “The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers,” Journal of Promotion Management, 18 (2), 254-274.

Baek, Taehyun and Mariko Morimoto (2012), “Stay Away from Me: Examining the Determinants of Personalized Advertising,” Journal of Advertising, 41 (1), 59-76.

Morimoto, Mariko and Wendy Macias (2009), “Perceived Intrusiveness as an Indicator of Consumer Privacy Concerns: The Case of Unsolicited Commercial E-mail,” Journal of Internet Commerce, 8 (3-4), 137-160.

Morimoto, Mariko and Susan Chang (2009), “Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship with Country-of-Origin Effect and Global vs. Domestic Magazines,” Journal of International Consumer Marketing, 21 (3), 173-187.